Archive for February 2008
School Launches Ambitious Brand Campaign
Look for new ads in the Wall Street Journal, the New York Times, the Economist, BusinessWeek and Harvard Business Review.
Columbia Business School in the News
Check out recent news items featuring members of the School community.
Uncork and Unwind
Anu Karwa ’04 launched Swirl Events to make wine fun and accessible — and she has a special offer for Columbia Business School alumni.
Calling All Alumni!
The Admitted Student Matching Program invites alumni to welcome newly admitted students to the School community with a friendly phone call.
Alumni Headhunter: Considering a Switch Between the For-profit and Nonprofit Sectors?
Cultivate the common denominators of management success in the for-profit and nonprofit sectors, says executive recruiter Peter Gray ’97, and you can advance your career in any direction.
Public Offering Blog: Case Study or Decision Brief?
There may be a better way to teach students to handle tough, real-world decisions.
Milan Alumni Club Welcomes Slow Food Movement Founder
The club — one of more than 50 alumni clubs around the world — hosted a private dinner with guest speaker Carlo Petrini.
Event Photos
Check out a selection of photos from recent alumni events around the world.
Product Customization Decisions: Order Does Matter
When too many product customization options trigger decision-making meltdowns in customers, sales can go way up — or way down. Professors Jonathan Levav and Sheena Iyengar discuss how the order in which extra features are offered to customers affects their purchasing decisions.